Led marketing strategy to scale Walmart’s online grocery pickup & delivery service from 5 pilot markets to 65. Leveraged customer, market, and store attribute data to develop first market tiering plan, enabling the team to proactively localize launch marketing plans. Led marketing for experimental feature pilots including mobile check-in, 30-minute express pickup, and grocery delivery via Uber and Lyft. Walmart is now the market leader for fresh grocery e-commerce in the US.
Walmart tops US online grocery market, with 62% more customers than next nearest rival (TechCrunch)