Hi, I’m Allison!

I’m a Lead Product Manager in the San Francisco Bay Area. Currently, I lead the Shopping Expansion team at Stitch Fix. Prior, I spent time at Walmart.com, General Mills, and Google. Check out my resume or drop me a line if you’d like to connect!

experience

2016-Present

Stitch Fix

Lead Product Manager, Shopping (2019-Present)
Lead Stitch Fix’s expansion into direct shopping (e-commerce). Develop product vision; manage short and long-term roadmaps to grow client adoption and increase client lifetime value. Collaborate with cross-functional teams to launch new features and experiments to achieve quarterly OKRs.

Product Manager, Client Profile (2016-2019)
Drive lifetime value by engaging clients to collect data that reveal their fit, price, and style preferences. Pilot new data collection features; collaborate with cross-functional teams to validate and leverage these data to improve our client experience and business outcomes.

2015-2016

Walmart

Senior Marketing Manager

Led marketing strategy to scale Walmart’s online grocery business from 5 to 65 markets.

2014

General Mills

Associate Marketing Manager MBA Intern

Developed channel, customer, and multicultural marketing strategies as a brand management intern in the Big G cereal division.

2011-2013

Google

Account Manager, Large Customer Sales

Managed advertising sales and campaign optimization for an $18.7 million portfolio of Google’s largest customers in the B2B technology vertical, driving 20%+ annual growth and exceeding sales quota over four consecutive quarters.

2008-2011

iProspect

Senior Marketing Strategist

New business development and account management for a digital marketing agency.

education

University of Michigan Ross School of Business

Masters of Business Administration

Graduated with distinction.
VP of Internal Programming – Design+Business
VP of Case Competitions – Ross Marketing Club
1st Place: Elite 8 Brand Management Case Competition

Boston University

BS, Advertising

Minor in Spanish Language & Literature
Semester Abroad/Internship in Madrid, Spain

my work

Walmart Grocery

Scaling Walmart’s online grocery pickup & delivery offering nationwide.

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Walmart Grocery

Led marketing strategy to scale Walmart’s online grocery pickup & delivery service from 5 pilot markets to 65. Leveraged customer, market, and store attribute data to develop first market tiering plan, enabling the team to proactively localize launch marketing plans. Led marketing for experimental feature pilots including mobile check-in, 30-minute express pickup, and grocery delivery via Uber and Lyft. Walmart is now the market leader for fresh grocery e-commerce in the US.

Read more:
Walmart tops US online grocery market, with 62% more customers than next nearest rival (TechCrunch)

Style Shuffle

Engaging clients to collect data that reveal their personal style.

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Style Shuffle

Style Shuffle is a platform for clients to provide more insight into their personal style by rapid-fire rating items of clothing. I led Product & Marketing for the beta and full release of the feature on Stitchfix.com. With >75% client engagement, we’ve collected billions of data points to power personalization algorithms across the company, yielding improvements in revenue and customer satisfaction.

Read more:
How exactly Stitch Fix’s “Tinder for clothes” learns your style (Quartz)

Stitch Fix’s radical data-driven way to sell clothes–$1.2 billion last year–is reinventing retail (Fast Company)