Hi, I’m Allison!

I’m a product leader based in the Boston area. Currently, I lead product management at Function of Beauty, where we specialize in customized, made-to-order hair, skin, and bodycare products. Prior, I spent time at Stitch Fix, Walmart.com, and Google. Check out my resume or drop me a line to connect!

experience

2023 - Present

Function of Beauty

Director of Product Management (2023-Present)
Own and drive the end-to-end DTC product roadmap, spanning new customer onboarding, re-engagement, retention, and site merchandising.

2016-2023

Stitch Fix

Director of Product, Engagement (2021-2023)
Manage a team of 3 Product Managers to drive new customer signups and repeat engagement.

Lead Product Manager, Shopping (2019-2021)
Lead Stitch Fix’s expansion into direct shopping (e-commerce). Develop product vision; manage short and long-term roadmaps to grow client adoption and increase client lifetime value. Collaborate with cross-functional teams to launch new features and experiments to achieve quarterly OKRs.

Product Manager, Client Profile (2016-2019)
Drive lifetime value by engaging clients to collect data that reveal their fit, price, and style preferences. Pilot new data collection features; collaborate with cross-functional teams to validate and leverage these data to improve our client experience and business outcomes.

2015-2016

Walmart

Senior Marketing Manager

Led marketing strategy to scale Walmart’s online grocery business from 5 to 65 markets.

2014

General Mills

Associate Marketing Manager MBA Intern

Developed channel, customer, and multicultural marketing strategies as a brand management intern in the Big G cereal division.

2011-2013

Google

Account Manager, Large Customer Sales

Managed advertising sales and campaign optimization for an $18.7 million portfolio of Google’s largest customers in the B2B technology vertical, driving 20%+ annual growth and exceeding sales quota over four consecutive quarters.

2008-2011

iProspect

Senior Marketing Strategist

New business development and account management for a digital marketing agency.

education

University of Michigan Ross School of Business

Masters of Business Administration

Graduated with distinction.
VP of Internal Programming – Design+Business
VP of Case Competitions – Ross Marketing Club
1st Place: Elite 8 Brand Management Case Competition

Boston University

BS, Advertising

Minor in Spanish Language & Literature
Semester Abroad/Internship in Madrid, Spain

2016-2023

Stitch Fix

Director of Product, Engagement (2021-2023)
Manage a team of 3 Product Managers to drive new customer signups and repeat engagement.

Lead Product Manager, Shopping (2019-2021)
Lead Stitch Fix’s expansion into direct shopping (e-commerce). Develop product vision; manage short and long-term roadmaps to grow client adoption and increase client lifetime value. Collaborate with cross-functional teams to launch new features and experiments to achieve quarterly OKRs.

Product Manager, Client Profile (2016-2019)
Drive lifetime value by engaging clients to collect data that reveal their fit, price, and style preferences. Pilot new data collection features; collaborate with cross-functional teams to validate and leverage these data to improve our client experience and business outcomes.